Public relations professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.
Skill level:
Highly skilled
Check your pay
- A Communications Specialist in Alberta in wholesale and retail trade with 4 years or less experience earned minimum $52.20 and maximum $71.40 per hour in 2020.
- A Communications Specialist in Ontario in wholesale and retail trade with 4 years or less experience earned minimum $51.90 and maximum $70.60 per hour in 2020.
- A Communications Specialist in British Columbia in wholesale and retail trade with 4 years or less experience earned minimum $51.80 and maximum $70.60 per hour in 2020.
Job Responsibilities
- Planning and organizing publicity campaigns and communication strategies
- Advising executives on the public relations implications of their policies, programs and practices, and preparing and controlling the issue of news and press releases
- Undertaking and commissioning public opinion research, analyzing the findings and planning public relations and promotional campaigns
- Organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- Representing organizations and arranging interviews with publicity media
- Attending business, social and other functions to promote the organization
- Commissioning and obtaining photographs and other illustrative material
- Selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity
