Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
Skill level:
Highly skilled
Salary Check
Check your pay
- A Marketing Content Manager in Alberta in wholesale and retail trade with 4 years or less experience earned minimum $50.80 and maximum $65.20 per hour in 2020.
- A Marketing Content Manager in Ontario in wholesale and retail trade with 4 years or less experience earned minimum $50.20 and maximum $64.20 per hour in 2020.
- A Marketing Content Manager in British Columbia in wholesale and retail trade with 4 years or less experience earned minimum $49.90 and maximum $64.10 per hour in 2020.
Job Responsibilities
- Planning, developing and organizing advertising policies and campaigns to support sales objectives
- Advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- Writing advertising copy and media scripts, and arranging television and film production and media placement
- Collecting and analysing data regarding consumer patterns and preferences
- Interpreting and predicting current and future consumer trends
- Researching potential demand and market characteristics for new goods and services
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
